The Practice Development Channel

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Tactics for the Business Savvy Ophthalmologist

Shareef Mahdavi, President of SM2 Consulting, offers advice on incorporating premium lenses in your practice, creating p…

Shareef Mahdavi

Finding the Right Match in Ophthalmic Job Placements

Cristina Boggiano, Founder of The Ophthalmic Associates, shares guidance with job seeking ophthalmologists and practices…

Cristina Boggiano

Signature Moments

Shareef Mahdavi discusses how to have the greatest impact on patients by creating noteworthy experiences.

Shareef Mahdavi

What Business are You in?

Shareef Mahdavi explains how to approach external marketing and patient consultations to strengthen the perceived value …

Shareef Mahdavi

Eliminating Negative Cues

Shareef Mahdavi suggests taking inventory of sensory perceptions to gain insight into the patient's experience in yo…

Shareef Mahdavi

Price as a Cue for Quality

The price of a good or service can have a significant impact on the perceived quality. Shareef Mahdavi shows the importa…

Shareef Mahdavi

Panel Discussion: Business Pearls

The Panel discuss ways to communicate value, get staff on board with your Premium IOL practice, and how to talk with pat…


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Glaucoma Today is mailed bimonthly (six times a year) to 11,519 glaucoma specialists, general ophthalmologists, and clinical optometrists who treat patients with glaucoma. Glaucoma Today delivers important information on recent research, surgical techniques, clinical strategies, and technology.